|Claussen, Jörg and Kretschmer, Tobias and Mayrhofer, Philip (2010): Incentives for Quality over Time – The Case of Facebook Applications. Discussion Papers in Business Administration 2010-6|
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We study the market for applications on Facebook, the dominant platform for social networking and make use of a rule change by Facebook by which high-quality applications were rewarded with further opportunities to engage users. We find that the change led to quality being a more important driver of usage while sheer network size became less important. Further, we find that update frequency helps applications maintain higher usage, while generally usage of Facebook applications declines less rapidly with age.
|Item Type:||Paper (Discussion Paper)|
|Keywords:||usage intensity social media platform management two-sided markets|
|Collections:||Munich School of Management|
Munich School of Management > Discussion Papers
Munich School of Management > Discussion Papers > Communication Economics
|Subjects:||300 Social sciences > 330 Economics|
|JEL Classification:||L1, L50, O33|
|Deposited On:||18. Dec 2011 13:36|
|Last Modified:||22. May 2012 10:31|
Available Versions of this Item
Private Regulation by Platform Operators – Implications for Usage Intensity. (deposited 12. May 2010 12:57)
- Incentives for Quality over Time – The Case of Facebook Applications. (deposited 18. Dec 2011 13:36) [Currently Displayed]