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Anzahl der Publikationen: 6
Zeitschriftenartikel
Kim, Ju-Young 
ORCID: https://orcid.org/0000-0002-1069-1795; Natter, Martin und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2014):
Sampling, discounts or pay-what-you-want: Two field experiments.
In: International Journal of Research in Marketing, Bd. 31, Nr. 3: S. 327-334
ORCID: https://orcid.org/0000-0002-1069-1795; Natter, Martin und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2014):
Sampling, discounts or pay-what-you-want: Two field experiments.
In: International Journal of Research in Marketing, Bd. 31, Nr. 3: S. 327-334
Kim, Ju-Young; Natter, Martin und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2010):
Kish: Where Customers Pay As They Wish.
In: Review of Marketing Science, Bd. 8, Nr. 2, 3
ORCID: https://orcid.org/0000-0003-4645-3913
(2010):
Kish: Where Customers Pay As They Wish.
In: Review of Marketing Science, Bd. 8, Nr. 2, 3
Kim, Ju-Young; Natter, Martin und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2010):
Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten.
In: Zeitschrift für Betriebswirtschaft, Bd. 80, Nr. 2: S. 147-169
ORCID: https://orcid.org/0000-0003-4645-3913
(2010):
Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten.
In: Zeitschrift für Betriebswirtschaft, Bd. 80, Nr. 2: S. 147-169
Kim, Ju-Young; Natter, Martin und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2009):
Pay what you Want: A New Participative Pricing Mechanism.
In: Journal of Marketing, Bd. 73, Nr. 1: S. 44-58
ORCID: https://orcid.org/0000-0003-4645-3913
(2009):
Pay what you Want: A New Participative Pricing Mechanism.
In: Journal of Marketing, Bd. 73, Nr. 1: S. 44-58
Konferenzbeitrag
Bekk, Magdalena; Skatulla, Veronika; Pösl, Miriam; Natter, Martin und Spörrle, Matthias
(Juli 2009):
Brand personality and its influence on brand loyalty - Do sophisticated brands have more brand loyal customers?
11th European Congress of Psychology, Oslo, Norway, 07. - 10. July 2009.
[PDF, 234kB]
Kim, Ju-Young; Natter, Martin und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2007):
Pay-What-You-Want – Assessment of a New Radical Pricing Mechanism.
36th European marketing Academy Conference, Reykjavik, Iceland, 22.05. - 25.05.2007.
Proceedings of the 36th European Marketing Academy Conference (EMAC 2007).
ORCID: https://orcid.org/0000-0003-4645-3913
(2007):
Pay-What-You-Want – Assessment of a New Radical Pricing Mechanism.
36th European marketing Academy Conference, Reykjavik, Iceland, 22.05. - 25.05.2007.
Proceedings of the 36th European Marketing Academy Conference (EMAC 2007).