Conference or Workshop Item

Bekk, Magdalena and Skatulla, Veronika and Pösl, Miriam and Natter, Martin and Spörrle, Matthias (2009): Brand personality and its influence on brand loyalty - Do sophisticated brands have more brand loyal customers? 11th European Congress of Psychology, 07. - 10. July 2009, Oslo, Norway.

Skatulla, Veronika and Bekk, Magdalena and Spörrle, Matthias (2009): Gutes Image, hohe Loyalität? Zum Einfluss der Markenpersönlichkeit auf Markenloyalität. 51. Tagung experimentell arbeitender Psycholog/innen, 29. März - 01. April 2009, Jena.