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Schlicht, Ekkehart (1981): Reference Group Behaviour and Economic Incentives. In: Journal of Institutional and Theoretical Economics, Vol. 137, Nr. 1 and: 125ff.-733ff
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Abstract

These notes, published in 1981, introduce the concept of the social multiplier: If the behavior of agents is positively influenced by what members of their reference group do, this enhances the power of economic incentives.