Sarstedt, Marko
ORCID: https://orcid.org/0000-0002-5424-4268 und Liu, Yide
(2024):
Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM).
In: Journal of Marketing Analytics, Vol. 12, No. 1: pp. 1-5
[PDF, 529kB]
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| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Marketing |
| Subjects: | 300 Social sciences > 330 Economics |
| URN: | urn:nbn:de:bvb:19-epub-116398-5 |
| ISSN: | 2050-3318 |
| Language: | English |
| Item ID: | 116398 |
| Date Deposited: | 23. May 2024 06:54 |
| Last Modified: | 09. Oct 2024 06:35 |
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