Sarstedt, Marko
ORCID: https://orcid.org/0000-0002-5424-4268 und Moisescu, Ovidiu-Ioan
(2024):
Quantifying uncertainty in PLS-SEM-based mediation analyses.
In: Journal of Marketing Analytics, Vol. 12, No. 1: pp. 87-96
[PDF, 823kB]
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Marketing |
| Subjects: | 300 Social sciences > 330 Economics |
| URN: | urn:nbn:de:bvb:19-epub-116418-1 |
| ISSN: | 2050-3318 |
| Language: | English |
| Item ID: | 116418 |
| Date Deposited: | 22. May 2024 13:36 |
| Last Modified: | 09. Oct 2024 06:35 |
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