Logo
EnglishCookie löschen - von nun an wird die Spracheinstellung Ihres Browsers verwendet.
Claussen, Jörg; Kretschmer, Tobias; Mayrhofer, Philip (2010): Incentives for Quality over Time – The Case of Facebook Applications. Münchener Wirtschaftswissenschaftliche Beiträge (BWL) 2010-6

Dies ist die neueste Version des Dokumentes.

[img]
Vorschau

PDF

1MB

Abstract

We study the market for applications on Facebook, the dominant platform for social networking and make use of a rule change by Facebook by which high-quality applications were rewarded with further opportunities to engage users. We find that the change led to quality being a more important driver of usage while sheer network size became less important. Further, we find that update frequency helps applications maintain higher usage, while generally usage of Facebook applications declines less rapidly with age.

Alle Versionen dieses Dokumentes