Vomberg, Arnd; Friess, Maximilian
ORCID: https://orcid.org/0000-0003-3575-0808; Alavi, Sascha; Maag, Verena und Wieseke, Jan
(July 2025):
EXPRESS: The Different Effects of Mass-Media Marketing and Personal Sales Budgets across the Life Cycle of B2B High-Tech Start-ups.
In: Journal of Marketing Research [Forthcoming]
| Item Type: | Journal article |
|---|---|
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0022-2437 |
| Annotation: | Published online first |
| Language: | English |
| Item ID: | 128379 |
| Date Deposited: | 12. Sep 2025 11:37 |
| Last Modified: | 12. Sep 2025 11:37 |
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