Kühn, Jessica
ORCID: https://orcid.org/0000-0003-0901-8736 and Riesmeyer, Claudia ORCID: https://orcid.org/0000-0001-9105-1628
(2021):
Brand Endorsers with Role Model Function. Social Media Influencers’ Self-Perception and Advertising Literacy.
In: MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, No. 43: pp. 67-96
[PDF, 452kB]
| Item Type: | Journal article |
|---|---|
| Faculties: | Social Sciences > Communication |
| Subjects: | 300 Social sciences > 300 Social sciences, sociology and anthropology |
| URN: | urn:nbn:de:bvb:19-epub-92920-7 |
| ISSN: | 1424-3636 |
| Language: | English |
| Item ID: | 92920 |
| Date Deposited: | 02. Aug 2022, 09:21 |
| Last Modified: | 02. Aug 2022, 09:21 |
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