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Springe zu: Buchbeitrag | Konferenzbeitrag
Anzahl der Publikationen: 4
Buchbeitrag
Schwaiger, Manfred 
ORCID: 0000-0003-0132-4560; Eberhardt, Johanna E.; Mahr, Sarah Isabel
(2016):
Corporate Reputation als optimale Steuerungsgröße für die Unternehmenskommunikation.
In: Esch, Franz-Rudolf; Langner, Tobias; Bruhn, Manfred (Hrsg.):
Handbuch Controlling der Kommunikation. Wiesbaden: Springer Fachmedien Wiesbaden. S. 53-77
ORCID: 0000-0003-0132-4560; Eberhardt, Johanna E.; Mahr, Sarah Isabel
(2016):
Corporate Reputation als optimale Steuerungsgröße für die Unternehmenskommunikation.
In: Esch, Franz-Rudolf; Langner, Tobias; Bruhn, Manfred (Hrsg.):
Handbuch Controlling der Kommunikation. Wiesbaden: Springer Fachmedien Wiesbaden. S. 53-77
Konferenzbeitrag
Schwaiger, Manfred ORCID: 0000-0003-0132-4560; Eberhardt, Johanna E.; Mahr, Sarah Isabel
(2019):
Young but Reputable: How Can Young Firms Build Corporate Reputation through Corporate Communications? A Choice-Based Approach.
33rd Annual Australian & New Zealand Academy of Management Conference, 3–6 December 2019, Cairns, Queensland.
ORCID: 0000-0003-0132-4560; Eberhardt, Johanna E.; Mahr, Sarah Isabel
(2019):
Young but Reputable: How Can Young Firms Build Corporate Reputation through Corporate Communications? A Choice-Based Approach.
33rd Annual Australian & New Zealand Academy of Management Conference, 3–6 December 2019, Cairns, Queensland.
Schwaiger, Manfred ORCID: 0000-0003-0132-4560; Eberhardt, Johanna E.; Mahr, Sarah Isabel
(2019):
How to Build a Corporate Reputation when you Don’t Have One (Yet)?
15th Interdisciplinary Conference on "Intangibles and Intellectual Capital – Non-Financial and Integrated Reporting, Governance, and Value Creation", 26–27 September 2019, Coimbra, Portugal.
ORCID: 0000-0003-0132-4560; Eberhardt, Johanna E.; Mahr, Sarah Isabel
(2019):
How to Build a Corporate Reputation when you Don’t Have One (Yet)?
15th Interdisciplinary Conference on "Intangibles and Intellectual Capital – Non-Financial and Integrated Reporting, Governance, and Value Creation", 26–27 September 2019, Coimbra, Portugal.
Mahr, Sarah Isabel; Schwaiger, Manfred
(2016):
What Drives Reputation of German Business Schools? An Analysis of the Perceptions of Academics.
2016 Global Marketing Conference, July 21-24, 2016, Hongkong.