MULTISIDED PLATFORMS AS NEW ORGANIZATIONAL FORMS

McIntyre, David; Srinivasan, Arati; Afuah, Allan; Gawer, Annabelle und Kretschmer, Tobias (2021): MULTISIDED PLATFORMS AS NEW ORGANIZATIONAL FORMS. In: Academy of Management Perspectives, Bd. 35, Nr. 4: S. 566-583

Abstract

Multisided platforms (MSPs) have recently drawn considerable research attention, as the influence of platforms is increasingly relevant across a wide array of industries. However, despite theoretical and empirical advances spanningmultiple disciplines, several core questions remain about MSPs. This article offers novel insights around platform business models, platformscale and scope, characteristics of platform sides, and the role of technology in platformevolution. We hope that these insights provide a useful framework for integrating and advancing various perspectives on the emergence and management of MSPs.

• Dokumententyp: Zeitschriftenartikel
• Fakultät: Betriebswirtschaft
• Themengebiete: 300 Sozialwissenschaften > 330 Wirtschaft
• ISSN: 1558-9080
• Sprache: Englisch