Uncovering the Privacy Paradox: The Influence of Distraction on Data Disclosure Decisions

Becker, Moritz; Klausing, Susanne Maria und Hess, Thomas (2019): Uncovering the Privacy Paradox: The Influence of Distraction on Data Disclosure Decisions. 27th European Conference on Information Systems (ECIS 2019), Stockholm and Uppsala, Sweden, June 8-14, 2019. In: Proceedings of the 27th European Conference on Information Systems,

Abstract

The discrepancy between individuals’ intention to disclose data and their actual disclosure behaviour is called the privacy paradox. Although a wide range of research has investigated the privacy para-dox, it remains insufficiently understood due to mental processes’ role in decision-making being most-ly neglected. This research-in-progress provides a theoretical concept that examines the cognitive processes underlying data disclosure decisions to provide a better understanding of the privacy para-dox. We apply the Elaboration Likelihood Model (ELM), which suggests that the mental shortcuts that individuals take when making their actual data disclosure decision, which differs from their self-reported data disclosure intention, cause the privacy paradox. We propose a two-step, mixed method approach comprising a survey and an online experiment to empirically explore the intended and actu-al data disclosure. The study takes theoretical and methodological issues in prior literature into ac-count and enhances our understanding of individuals’ paradoxical data disclosure behaviour from a psychological point of view.

• Dokumententyp: Konferenzbeitrag (Paper)
• Fakultät: Betriebswirtschaft > Institut für Digitales Management und Neue Medien
• Themengebiete: 300 Sozialwissenschaften > 330 Wirtschaft
• Sprache: Englisch