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Weibl, Johannes and Hess, Thomas ORCID logoORCID: https://orcid.org/0000-0003-3969-7477 (2018): Success or Failure of Big Data: Insights of Managerial Challenges from a Technology Assimilation Perspective. Multikonferenz Wirtschaftsinformatik 2018, Lüneburg, Deutschland, 6.-9. März 2018. Drews, Paul; Funk, Burkhardt; Niemeyer, Peter and Xie, Lin (eds.) : In: Multikonferenz Wirtschaftsinformatik 2018 : data driven X - turning data into value : Leuphana Unversität Lüneburg, 6.-9. März 2018, Vol. 1 Lüneburg: Leuphana Universität Lüneburg, Institut für Wirtschaftsinformatik. pp. 47-48

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The popularity of big data analytics (BDA) as one of the leading digital technologies in organizations has increased tremendously. However, organizations, currently encounter various barriers to the successful adoption of BDA. Grounded in technology assimilation theory, this study goes beyond a binary view of BDA adoption and describes crucial managerial challenges along the more complex process of assimilation by conducting an exploratory and international Delphi study in collaboration with 21 experts. To exploit the full potential of BDA our results reveal that the assimilation process requires 1) appropriate organizational structures and 2) well defined business cases and business value from the very beginning (initiation phase) and on a continuous basis. From an academic perspective, the study sheds light on crucial challenges that influence the assimilation of BDA on its pathway to maturity. In addition, this study contributes to assimilation theory by providing a new perspective for BDA.

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