Beck, Jonathan
(2012):
Advance Contracting, Word-of-Mouth, and New-Product Success in Creative Industries: A Quantification for Books.
In: Journal of Media Economics, Vol. 25, No. 2: pp. 75-97
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Strategy, Technology and Organization |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0899-7764 |
| Language: | English |
| Item ID: | 103882 |
| Date Deposited: | 06. Jul 2023 09:02 |
| Last Modified: | 06. Jul 2023 09:02 |
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