Sorescu, Alina B. und Spanjol, Jelena
(2008):
Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods.
In: Journal of Marketing, Vol. 72, No. 2: pp. 114-132
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Innovation Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0022-2429 |
| Language: | English |
| Item ID: | 103952 |
| Date Deposited: | 07. Jul 2023 05:49 |
| Last Modified: | 07. Jul 2023 05:49 |
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