Spanjol, Jelena; Qualls, William J. and Rosa, José Antonio
(2011):
How Many and What Kind? The Role of Strategic Orientation in New Product Ideation*.
In: Journal of Product Innovation Management, Vol. 28, No. 2: pp. 236-250
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Innovation Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0737-6782 |
| Language: | English |
| Item ID: | 103956 |
| Date Deposited: | 07. Jul 2023, 05:45 |
| Last Modified: | 07. Jul 2023, 05:45 |
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