Griffin, Abbie; Josephson, Brett W.; Lilien, Gary; Wiersema, Fred; Bayus, Barry; Chandy, Rajesh; Dahan, Ely; Gaskin, Steve; Kohli, Ajay; Miller, Christopher; Oliva, Ralph and Spanjol, Jelena
(2013):
Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda.
In: Marketing Letters, Vol. 24, No. 4: pp. 323-337
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Innovation Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0923-0645 |
| Language: | English |
| Item ID: | 103959 |
| Date Deposited: | 06. Jul 2023, 13:52 |
| Last Modified: | 06. Jul 2023, 13:55 |
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