Spanjol, Jelena
ORCID: https://orcid.org/0000-0002-2769-8176; Xiao, Yazhen und Welzenbach, Lisa
(2018):
Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions.
In: Varadarajan, Rajan und Jayachandran, Satish (eds.) :
Innovation and Strategy. Review of marketing research, Vol. 15. Bingley, U.K.: Emerald Publishing. pp. 31-62
| Item Type: | Book Section |
|---|---|
| Faculties: | Munich School of Management > Institute for Innovation Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISBN: | 978-1-78754-829-9, eISBN: 978-1-78754-828-2 |
| ISSN: | 1548-6435 |
| Place of Publication: | Bingley, U.K. |
| Language: | English |
| Item ID: | 103970 |
| Date Deposited: | 07. Jul 2023 06:59 |
| Last Modified: | 07. Jul 2023 06:59 |
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