Spanjol, Jelena
ORCID: https://orcid.org/0000-0002-2769-8176; Xiao, Yazhen and Welzenbach, Lisa
(2018):
Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions.
In: Varadarajan, Rajan and Jayachandran, Satish (eds.) :
Innovation and Strategy. Review of marketing research, Vol. 15. Bingley, U.K.: Emerald Publishing. pp. 31-62
Item Type: | Book Section |
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Faculties: | Munich School of Management > Institute for Innovation Management |
Subjects: | 300 Social sciences > 330 Economics |
ISBN: | 978-1-78754-829-9, eISBN: 978-1-78754-828-2 |
ISSN: | 1548-6435 |
Place of Publication: | Bingley, U.K. |
Language: | English |
Item ID: | 103970 |
Date Deposited: | 07. Jul 2023, 06:59 |
Last Modified: | 07. Jul 2023, 06:59 |