Hietschold, Nadine; Gurtner, Sebastian und Spanjol, Jelena
(2017):
Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations.
In: Academy of Management Proceedings, Vol. 2017, No. 1, 16405
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Innovation Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0065-0668 |
| Language: | English |
| Item ID: | 103973 |
| Date Deposited: | 07. Jul 2023 06:41 |
| Last Modified: | 07. Jul 2023 06:41 |
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