Kunz, Reinhard E.; Siebert, Johannes and Mütterlein, Joschka
ORCID: https://orcid.org/0000-0001-6245-6079
(2016):
Structuring objectives of media companies: a case study based on value-focused thinking and the balanced scorecard.
In: Journal of Media Business Studies, Vol. 13, No. 4: pp. 257-275
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Digital Management and New Media |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 1652-2354 |
| Language: | English |
| Item ID: | 104391 |
| Date Deposited: | 12. Jul 2023, 07:22 |
| Last Modified: | 12. Jul 2023, 07:22 |
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