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Remane, Gerrit; Hanelt, Andre; Wiesböck, Florian and Kolbe, Lutz (2017): Digital Maturity in Traditional Industries - An Exploratory Analysis. 25th European Conference on Information System (ECIS 2017), Guimarães, Portugal, June 5-10, 2017. In: Proceedings of the 25th European Conference on Information Systems (ECIS), Guimarães, Portugal, June 5-10, 2017,

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The diffusion of new digital technologies renders digital transformation relevant for nearly every industry. Therefore, the maturity of firms in mastering this fundamental organizational change is increasingly discussed in practice-oriented literature. These studies, however, suffer from some short-comings. Most importantly, digital maturity is typically described along a linear scale, thus assuming that all firms do and need to proceed through the same path. We challenge this assumption and derive a more differentiated classification scheme based on a comprehensive literature review as well as an exploratory analysis of a survey on digital transformation amongst 327 managers. Based on these findings we propose two scales for describing a firm’s digital maturity: first, the impact that digital transformation has on a specific firm; second, the readiness of the firm to master the upcoming changes. We demonstrate the usefulness of this two scale measure by empirically deriving five digital maturity clusters as well as further empirical evidence. Our framework illuminates the monolithic block of digital maturity by allowing for a more differentiated firm-specific assessment – thus, it may serve as a first foundation for future research on digital maturity.

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