Abstract
Flow, the psychological state of deep focus while conducting a fluent activity, has been increasingly examined to explain web users' post-adoptive behavior. The practical implications of flow on the web are supposed to result in a win-win situation for both users and website operators. However, to date there is little concrete knowledge or advice on how to design a website for flow. This study develops a grounded theory of flow experiences of the users of a large shopping platform, shedding light on the theoretical relationships between concrete realizable website design options, corresponding latent constructs, and the flow experience.
| Dokumententyp: | Konferenzbeitrag (Paper) |
|---|---|
| Fakultät: | Betriebswirtschaft > Institut für Digitales Management und Neue Medien |
| Themengebiete: | 300 Sozialwissenschaften > 330 Wirtschaft |
| Bemerkung: | ISBN 978-1-4799-2504-9 |
| Sprache: | Englisch |
| Dokumenten ID: | 104777 |
| Datum der Veröffentlichung auf Open Access LMU: | 17. Jul. 2023, 09:16 |
| Letzte Änderungen: | 17. Jul. 2023, 09:16 |
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