Wagner, Thomas M.; Benlian, Alexander
ORCID: https://orcid.org/0000-0002-7294-3097 and Hess, Thomas ORCID: https://orcid.org/0000-0003-3969-7477
(2013):
The Advertising Effect of Free - Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?
46th Annual Hawaii International Conference on System Sciences. HICSS 2013, Wailea, Maui, Hawaii, 7–10 January 2013.
In: 46th Hawaii International Conference on System Sciences,
pp. 2928-2937
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management > Institute for Digital Management and New Media |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 104791 |
| Date Deposited: | 17. Jul 2023, 13:20 |
| Last Modified: | 17. Jul 2023, 13:22 |
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