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Lorenz, Marie-Luise; Hess, Thomas ORCID logoORCID: https://orcid.org/0000-0003-3969-7477 and Oexler, Petra (2013): Steuerung von Kampagnen in sozialen Netzwerken. In: Controlling & Management Review, Vol. 57, No. 1: pp. 36-49

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