Lorenz, Marie-Luise; Hess, Thomas
ORCID: https://orcid.org/0000-0003-3969-7477 und Oexler, Petra
(2013):
Steuerung von Kampagnen in sozialen Netzwerken.
In: Controlling & Management Review, Vol. 57, No. 1: pp. 36-49
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Digital Management and New Media |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 2195-8262 |
| Language: | German |
| Item ID: | 105205 |
| Date Deposited: | 02. Aug 2023 07:04 |
| Last Modified: | 02. Aug 2023 07:04 |
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