Witmaier, Alexander
(2018):
Corporate Branding and Spillover Effects: The Role of Product Brands in Brand Equity Leverage and Dilution.
Summer AMA Conference 2017, San Francisco, California, USA, 4 – 6 August 2017.
Haws, Kelly L.; Houston, Mark B. and Noble, Charles H. (eds.) :
In: Summer AMA Conference 2017. Innovation & Sustainability in Marketing,
B3
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Annotation: | AMA Educators Proceedings Volume 287; ISBN: 978-1-5108-5243-3 |
| Language: | English |
| Item ID: | 105376 |
| Date Deposited: | 04. Aug 2023, 16:45 |
| Last Modified: | 07. Aug 2023, 10:05 |
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