Number of items at this level: 325.
2024
2023
Traut, Stephan; Thürmel, Verena; Hess, Thomas ORCID: https://orcid.org/0000-0003-3969-7477 und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2023):
That’s Not Who I Am! Investigating the Role of Uniqueness and Belongingness for Designing Successful Personalized Recommendations.
56th Hawaii International Conference on System Sciences 2023 (HICSS 2023), Maui, Hawaii, January 3-6, 2023.
In: Proceedings of the 56th Annual Hawaii International Conference on System Sciences : January 3-6, 2023,
pp. 3828-3837
[PDF, 545kB]
2022
2021
2020
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2020):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020.
Lukas, Bryan und Ferrell, O. C. (eds.) :
In: Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020,
Vol. 31
Chicago, IL, USA: American Marketing Association. MPM-3
2019
Heß, Nicole J.; Rapp, Verena; Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 und Niemann, Antje
(2019):
Track Me If You Can: Service-Related Technologies in the Insurance Industry - A Nuanced Perspective on Consumers' Value Assessment and Data Disclosure Behavior.
AMA Winter Academic Conference 2019, Austin, Texas, USA, 22-24 February 2019.
Lam, Son K.; Luo, Xueming und Giesler, Markus (eds.) :
In: Understanding complexity, transforming the marketplace,
Chicago, IL, USA: American Marketing Association.
2018
Rapp, Verena und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
Seeding the Virus – The Role of Ad Creativity for the Viral Reach of Online Video Ads.
2018 Winter AMA Conference, New Orleans, Louisiana, USA, 23-25 February 2018.
Goldenberg, Jacob; Laran, Juliano und Stephen, Andrew (eds.) :
In: Integrating Paradigms in a World Where Marketing is Everywhere. AMA Educators Proceedings Volume 29,
E-11
Red Hook, NY: Curran Associates, Inc..
2017
Eberhardt, Johanna E. und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2017):
Managing corporate reputation: The impact of mass media news about corporate attributes on public opinion.
Winter Marketing Academic Conference, Orlando, Florida, USA, February 17-19, 2017.
Chandy, Rajesh; Inman, Jeffrey und Moorman, Christine (eds.) :
In: Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017,
Chicago, IL, USA: American Marketing Association. J4
Hausmann, Maximilian G.; Eberhardt, Johanna E.; Raithel, Sascha und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2017):
The Interplay of Consumer Engagement in Social Media and Brand Favorability.
Winter Marketing Academic Conference, Orlando, Florida, USA, February 17-19, 2017.
Chandy, Rajesh; Inman, Jeffrey und Moorman, Christine (eds.) :
In: Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017,
Chicago, IL, USA: American Marketing Association. D5
2016
Bradt (geb. Colin), Delphine und Reichert (geb. Mahr), Sarah Isabel
(July 2016):
Universities Going Digital.
2016 Global Marketing Conference, Hong Kong, July 21-24, 2016.
In: Proceedings of the 2016 Global Marketing Conference, Hong Kong,
pp. 1469-1480
Breberina, Jovica und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2016):
Black Sheep in the C-Suite: Investigating the Financial Impact of CEO Scandals.
Winter Marketing Academic Conference 2016, Las Vegas, Nevada, USA, 26–28 February 2016.
Hennig-Thurau, Thorsten und Hofacker, Charles F. (eds.) :
In: Winter Marketing Academic Conference 2016. What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data,
I37
Heß, Nicole J.; Mende, Martin; Schumann, Jan H. und Scott, Maura L.
(2016):
Personalized Advertising in Public Environments: Perceptions and Consequences.
Association for Consumer Research Conference, Berlin, Germany, 2016, Berlin, Germany, 2016.
Moreau, Page und Puntoni, Stefano (eds.) :
In: Association for Consumer Research. Proceedings,
Vol. 44
pp. 66-67
Niemann, Antje und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2016):
Consumers' Expectations of Fair Data Collection and Usage. A Mixed Method Analysis.
49th Hawaii International Conference on System Sciences, Koloa, HI, USA, Jan. 5, 2016 to Jan. 8, 2016.
Bui, Tung X. und Sprague, Ralph H. (eds.) :
In: Proceedings of the 49th Annual Hawaii International Conference on System Sciences : 5-8 January 2016, Kauai, Hawaii,
Piscataway, NJ: IEEE. pp. 3646-3655
2015
Fischer (geb. Schirmer), Nadine; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804 und Feistel, Matthias S. G.
(2015):
The relationship between customer satisfaction and loyalty: New insights into the role of customer heterogeneity.
2nd International Symposium on Partial Least Squares Path Modeling, Seville, Spain, 16-19 June 2015.
Henseler, Jörg; Ringle, Christian; Roldan, Jose L. und Cepeda, Gabriel (eds.) :
In: Program of the 2nd International Symposium on Partial Least Squares Path Modeling,
pp. 46-47
Freundt, T.; Lehmann, S. und Zimmermann, Lorenz
(2015):
Der neue Kauftrichter.
In: Planung & Analyse, No. 3: pp. 34-35
Hausmann, Maximilian G. und Niemann, Antje
(2015):
What Makes Online Complaints Critical? An Analysis of Third-Party Reactions Based on Justice Dimensions and Social Emotions.
2015 AMA Summer Marketing Educators' Conference, Chicago, Illinois, USA, 14-16 August 2015.
Haws, Kelly L.; Houston, Mark B. und Noble, Charles H. (eds.) :
In: AMA Summer Educators' Conference 2015. Improving Business Practice Through Marketing Insight,
p. 371
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Wilczynski, Petra; Diamantopoulos, Adamantios und Raithel, Sascha
(2015):
A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement.
2012 Academy of Marketing Science (AMS) Annual Conference, New Orleans, Louisiana, 15.–20. Mai 2012.
Robinson, Leroy (ed.) :
In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Samełdots,
Cham: Springer. p. 427
Schirmer, Nadine A.
(2015):
Competitive Advertising Clutter in a Real-World Media Context: Exploring Positive and Negative Ramifications.
AMA Winter Marketing Educators’ Conference 2015: Marketing in a Global, Digital and Connected World, San Antonio, Texas, USA, 13-15 February 2015.
Brown, Tom und Swaminathan, Vanitha (eds.) :
In: AMA Educators Proceedings,
Chicago, Illinois: American Marketing Association. C52
2014
Fischer (geb. Schirmer), Nadine
(2014):
Competitive Clutter – Not Too Bad After All?
2014 Global Marketing Conference at Singapore, Singapore, 2014.
Global Alliance of Marketing & Management Associations (ed.) ,
In: Proceedings of the 2014 Global Marketing Conference at Singapore,
pp. 640-645
Raithel, Sascha und Taylor, Charles R.
(2014):
Do Super Bowl Ads Build Brands?
AMA Winter Marketing Educators’ Conference 2014, Orlando, Florida, 21-23 February 2014.
Hunter, Gary und Steenburgh, Tom (eds.) :
In: AMA Winter Marketing Educators’ Conference 2014. Engaging Customers,
American Marketing Association. A-7
2013
Breberina, Jovica Milan; Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 und Shukla, P.
(2013):
Endorsers, Scandals and Consumer Identity: A Negative Meaning Transfer Perspective.
American Academy of Advertising Global/Intercultural Conference, Honolulu, Hawaii (USA), Honolulu, Hawaii (USA), 2013.
In: Proceedings of the American Academy of Advertising Global/Intercultural Conference, Honolulu, Hawaii (USA),
Breberina, Jovica Milan; Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 und Shukla, P.
(2013):
Endorser’s Involvement in Scandals and their Influence on Consumer’s Self Expression and Brand Attitudes.
American Academy of Advertising Annual Conference, Albuquerque, New Mexico (USA), 2013.
American Academy of Advertising (ed.) ,
In: Proceedings of the American Academy of Advertising Annual Conference, Albuquerque, New Mexico (USA),
2012
Zimmermann, Lorenz und Littich, Martina
(2012):
Markenwelten als Schauplatz für Markenerlebnisse.
In: Bauer, Hans H.; Heinrich, Daniel und Samak, Michael (eds.) :
Erlebniskommunikation: Erfolgsfaktoren für die Marketingpraxis. Berlin; Heidelberg: Springer. pp. 223-235
2011
Hair, Joe F.; Ringle, Christian M. und Sarstedt, Marko
(2011):
PLS-SEM: Indeed a Silver Bullet.
In: Journal of Marketing Theory and Practice, Vol. 19, No. 2: pp. 139-152
2010
Scharf, Sebastian und Zimmermann, Lorenz
(2010):
Markenpersönlichkeit.
In: Das Wirtschaftsstudium (WISU), Vol. 39, No. 6: pp. 791-793
2009
Ebert, Tara A. E. und Raithel, Sascha
(2009):
Leitfaden zur Messung von Konstrukten.
In: Schwaiger, Manfred und Meyer, Anton (eds.) :
Theorien und Methoden der Betriebswirtschaft: Handbuch für Wissenschaftler und Studierende. München: Vahlen. pp. 511-540
Fuchs, Sebastian
(2009):
Nutzenmessung mit Hilfe der Conjoint-Analyse.
In: Schwaiger, Manfred und Meyer, Anton (eds.) :
Theorien und Methoden der Betriebswirtschaft: Handbuch für Wissenschaftler und Studierende. München: Vahlen. pp. 629-645
Rinkenburger, Richard
(2009):
Einführung in die explorative Faktorenanalyse.
In: Schwaiger, Manfred und Meyer, Anton (eds.) :
Theorien und Methoden der Betriebswirtschaft: Handbuch für Wissenschaftler und Studierende. München: Vahlen. pp. 455-476
2008
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2008):
Model Selection in Mixture Regression Analysis--A Monte Carlo Simulation Study.
31st Annual Conference of the German Classification Society, Albert-Ludwigs-Universität Freiburg,, 7.-9. März 2007.
Preisach, Christine; Burkhardt, Hans; Schmidt-Thieme, Lars und Decker, Reinhold (eds.) :
In: Data Analysis, Machine Learning and Applications,
Berlin; Heidelberg: Springer. pp. 61-68
2007
2006
Hamori-Satzinger, Michaela; Wagner, Andreas; Thierauf, Michael und Raithel, Sascha
(January 2006):
Kundenbewertung.
In: Bauer, Hans H.; Stokburger, Gregor und Hammerschmidt, Maik (eds.) :
Marketing Performance: Messen – Analysieren – Optimieren. 1. Auflage. Wiesbaden: Springer; Gabler. pp. 329-341
2005
2004
2003
Meyer, Matthias
(2003):
Sequence Mining in Marketing.
25th Annual Conference of the Gesellschaft für Klassifikation e.V., München, 14–16 March 2001.
Schwaiger, Manfred und Opitz, Otto (eds.) :
In: Exploratory Data Analysis in Empirical Research,
Berlin; Heidelberg: Springer. pp. 504-513
Zinnbauer, Markus und Eberl, Markus
(2003):
Scoring CRM Activities: Development of an Evaluation Tool.
7th International Research Conference on Relationship Marketing, ?, 2003.
Kleinaltenkamp, M. und Ehret, M. (eds.) :
In: Proceedings of the 7th International Research Conference on Relationship Marketing,
Berlin: FU Berlin. pp. 71-90
2002
Meyer, Matthias
(2002):
Data Visualization and Preparation by Separating Sales Force Data.
24th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Passau, March 15—17, 2000.
Gaul, Wolfgang und Ritter, Gunter (eds.) :
In: Classification, Automation, and New Media. Proceedings of the 24th Annual Conference of the Gesellschaft für Klassifikation e.V.,
Berlin; Heidelberg: Springer. pp. 343-349
Meyer, Matthias
(2002):
Einsatz von Klassifikation und Prognose im Web Mining.
In: Hippner, Hajo; Merzenich, Melanie und Wilde, Klaus D. (eds.) :
Handbuch Web Mining im Marketing. Aus dem Bereich IT erfolgreich nutzen. Wiesbaden: Springer; Vieweg+Teubner Verlag. pp. 193-218
Meyer, Matthias und Weingärtner, Stefan
(2002):
Enterprise Application Integration — Grundlagen.
In: Meyer, Matthias (ed.) :
CRM-Systeme mit EAI. Konzeption, Implementierung und Evaluation. Wiesbaden: Springer; Vieweg+Teubner Verlag. pp. 199-229
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 und Meyer, Matthias
(2002):
The Estimation of Market Volumes.
International Conference on Operations Research, Duisburg, 3–5 September 2001.
Chamoni, Peter; Leisten, Rainer; Martin, Alexander; Minnemann, Joachim und Stadtler, Hartmut (eds.) :
In: Operations Research Proceedings 2001. Selected Papers of the International Conference on Operations Research (OR 2001), Duisburg, September 3–5, 2001,
Berlin; Heidelberg: Springer. pp. 109-116
Unterreitmeier, Andreas und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2002):
Goodness-of-Fit Measures for Two-mode Cluster Analyses.
24th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Passau, March 15—17, 2000.
Gaul, Wolfgang und Ritter, Gunter (eds.) :
In: Classification, Automation, and New Media. Proceedings of the 24th Annual Conference of the Gesellschaft für Klassifikation e.V.,
Berlin; Heidelberg: Springer. pp. 401-408
2001
Meyer, Matthias
(2001):
Entscheidungsunterstützung bei der Warenplatzierung mit Genetischen Algorithmen.
Symposium on Operations Research (OR 2000), Dresden, September 9–12, 2000.
Fleischmann, Bernhard; Lasch, Rainer; Derigs, Ulrich; Domschke, Wolfgang und Rieder, Ulrich (eds.) :
In: Entscheidungsunterstützung bei der Warenplatzierung mit Genetischen Algorithmen,
Berlin; Heidelberg: Springer. pp. 483-489
2000
1999
1998
Meyer, Matthias
(1998):
Strukturierung von Außendienstgebieten mit Genetischen Algorithmen.
In: Biethahn, Jörg; Hönerloh, Albrecht; Kuhl, Jochen; Leisewitz, Marie-Claire; Nissen, Volker und Tietze, Martin (eds.) :
Betriebswirtschaftliche Anwendungen des Soft Computing. Computational Intelligence. Wiesbaden: Springer; Vieweg+Teubner Verlag. pp. 251-266
1997
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(1997):
Two-Mode Classification in Advertising Research.
20th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Freiburg, March 6–8, 1996.
Klar, Rüdiger und Opitz, Otto (eds.) :
In: Classification and Knowledge Organization. Proceedings of the 20th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Freiburg, March 6–8, 1996,
Berlin; Heidelberg: Springer. pp. 596-603
1996
1995
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(1995):
Improving Sample Results by Object-Weighting.
International Conference on Operations Research, Berlin, August 30 – September 2, 1994, Berlin, August 30 – September 2, 1994.
Derigs, Ulrich; Bachem, Achim und Drexl, Andreas (eds.) :
In: Operations Research Proceedings 1994,
Berlin, Heidelberg: Springer Berlin Heidelberg. pp. 541-546
1994
1993
1992
1991
1988
This list was generated on Thu Dec 5 19:00:52 2024 CET.