Rennhak, Carsten and Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560
(2004):
Die Einsatzmöglichkeiten vergleichender Werbung. Eine empirische Analyse zur Wirkung des neuen Instruments.
In: Die Betriebswirtschaft, Vol. 64, No. 5: pp. 591-620
Item Type: | Journal article |
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Form of publication: | Publisher's Version |
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
ISSN: | 0342-7064 |
Language: | German |
Item ID: | 105619 |
Date Deposited: | 09. Aug 2023, 18:51 |
Last Modified: | 09. Aug 2023, 18:58 |