Rennhak, Carsten and Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560
(2004):
Die Einsatzmöglichkeiten vergleichender Werbung. Eine empirische Analyse zur Wirkung des neuen Instruments.
In: Die Betriebswirtschaft, Vol. 64, No. 5: pp. 591-620
| Item Type: | Journal article |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0342-7064 |
| Language: | German |
| Item ID: | 105619 |
| Date Deposited: | 09. Aug 2023, 18:51 |
| Last Modified: | 09. Aug 2023, 18:58 |
Actions (login required)
- View Item
