Scharf, Sebastian und Zimmermann, Lorenz
(2010):
Markenpersönlichkeit.
In: Das Wirtschaftsstudium (WISU), Vol. 39, No. 6: pp. 791-793
| Item Type: | Journal article |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0340-3084 |
| Language: | German |
| Item ID: | 104423 |
| Date Deposited: | 13. Jul 2023 06:49 |
| Last Modified: | 13. Jul 2023 06:49 |
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