Heß, Nicole J.; Mende, Martin; Schumann, Jan H. and Scott, Maura L.
(2016):
Personalized Advertising in Public Environments: Perceptions and Consequences.
Association for Consumer Research Conference, Berlin, Germany, 2016, Berlin, Germany, 2016.
Moreau, Page and Puntoni, Stefano (eds.) :
In: Association for Consumer Research. Proceedings,
Vol. 44
pp. 66-67
External fulltext: https://www.acrwebsite.org/assets/PDFs/Proceedings/2016vol44.pdf
| Item Type: | Conference or Workshop Item (Abstract) |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Annotation: | ISBN: 978-0-915552-24-5 |
| Language: | English |
| Item ID: | 105403 |
| Date Deposited: | 07. Aug 2023, 08:00 |
| Last Modified: | 07. Aug 2023, 08:00 |
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