Rapp, Verena und Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
Seeding the Virus – The Role of Ad Creativity for the Viral Reach of Online Video Ads.
2018 Winter AMA Conference, New Orleans, Louisiana, USA, 23-25 February 2018.
Goldenberg, Jacob; Laran, Juliano und Stephen, Andrew (eds.) :
In: Integrating Paradigms in a World Where Marketing is Everywhere. AMA Educators Proceedings Volume 29,
E-11
Red Hook, NY: Curran Associates, Inc..
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Place of Publication: | Red Hook, NY |
| Annotation: | ISBN 978-1-5108-6097-1 |
| Language: | English |
| Item ID: | 104055 |
| Date Deposited: | 10. Jul 2023 15:05 |
| Last Modified: | 10. Jul 2023 15:05 |
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