Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560; Högl, S. and Hupp, O.
(2003):
Wie die Potenziale der Unternehmensmarke auszuschöpfen sind.
In: Absatzwirtschaft, No. 12: pp. 34-39
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0001-3374 |
| Language: | German |
| Item ID: | 105710 |
| Date Deposited: | 11. Aug 2023, 12:53 |
| Last Modified: | 11. Aug 2023, 12:53 |
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