Meyer, Matthias
(2001):
Data Mining im Marketing - Einordnung und Überblick.
In: Hippner, Hajo; Küsters, Ulrich; Meyer, Matthias and Wilde, Klaus D. (eds.) :
Handbuch Data Mining im Marketing. Braunschweig; Wiesbaden: Vieweg. pp. 563-588
Item Type: | Book Section |
---|---|
Form of publication: | Publisher's Version |
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
ISBN: | 978-3-528-05713-8 |
Place of Publication: | Braunschweig; Wiesbaden |
Language: | German |
Item ID: | 105253 |
Date Deposited: | 02. Aug 2023, 16:50 |
Last Modified: | 02. Aug 2023, 16:58 |