Hufnagel, Gerrit; Morath, Tobias and Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
Effective Communication of Customer Feedback Metrics – How Companies Can Attract New Customers to Grow.
2018 Global Marketing Conference, Tokyo, Japan, July 19 - 22, 2018.
In: Proceedings,
Item Type: | Conference or Workshop Item (Paper) |
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Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
Language: | English |
Item ID: | 104958 |
Date Deposited: | 21. Jul 2023, 15:06 |
Last Modified: | 24. Oct 2023, 11:06 |