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Hufnagel, Gerrit; Morath, Tobias and Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2018): Effective Communication of Customer Feedback Metrics – How Companies Can Attract New Customers to Grow. 2018 Global Marketing Conference, Tokyo, Japan, July 19 - 22, 2018. In: Proceedings,

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