Raithel, Sascha and Hock, Stefan
(2014):
Negative Celebrity Endorser Publicity: How Critical Are Immediate Firm Reactions?
AMA Winter Marketing Educators’ Conference 2014, Orlando, Florida, 21-23 February 2014.
Hunter, Gary and Steenburgh, Tom (eds.) :
In: AMA Winter Marketing Educators’ Conference 2014. Engaging Customers,
American Marketing Association. A-12
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Annotation: | ISBN: 978-1-63266-588-1 |
| Language: | English |
| Item ID: | 104407 |
| Date Deposited: | 12. Jul 2023, 13:52 |
| Last Modified: | 12. Jul 2023, 13:52 |
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