Heß, Nicole J.; Rapp, Verena; Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560 und Niemann, Antje
(2019):
Track Me If You Can: Service-Related Technologies in the Insurance Industry - A Nuanced Perspective on Consumers' Value Assessment and Data Disclosure Behavior.
AMA Winter Academic Conference 2019, Austin, Texas, USA, 22-24 February 2019.
Lam, Son K.; Luo, Xueming und Giesler, Markus (eds.) :
In: Understanding complexity, transforming the marketplace,
Chicago, IL, USA: American Marketing Association.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Place of Publication: | Chicago, IL, USA |
| Annotation: | ISBN 978-1-5108-8565-3. (AMA educators proceedings ; 30) |
| Language: | English |
| Item ID: | 95300 |
| Date Deposited: | 24. Mar 2023 13:25 |
| Last Modified: | 10. Jul 2023 13:49 |
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