Bakay, Zoltán and Zinnbauer, Markus
(2004):
Modelling Brand Equity in a Modern Business Context.
IFSAM World Congress (Modelling Brand Equity in a Modern Business Context), Göteborg, Schweden, 2004.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | German |
| Item ID: | 105600 |
| Date Deposited: | 09. Aug 2023, 13:24 |
| Last Modified: | 09. Aug 2023, 13:24 |
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