Schirmer, Nadine A.
(2015):
Competitive Advertising Clutter in a Real-World Media Context: Exploring Positive and Negative Ramifications.
AMA Winter Marketing Educators’ Conference 2015: Marketing in a Global, Digital and Connected World, San Antonio, Texas, USA, 13-15 February 2015.
Brown, Tom and Swaminathan, Vanitha (eds.) :
In: AMA Educators Proceedings,
Chicago, Illinois: American Marketing Association. C52
Item Type: | Conference or Workshop Item (Paper) |
---|---|
Form of publication: | Publisher's Version |
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
Place of Publication: | Chicago, Illinois |
Annotation: | ISBN: 978-1-5108-0450-0 |
Language: | English |
Item ID: | 105744 |
Date Deposited: | 11. Aug 2023, 17:08 |
Last Modified: | 11. Aug 2023, 17:08 |