Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560 und Zinnbauer, Markus
(2000):
Virtual Communities zur zielgruppenadäquaten Ansprache im Direkt-Bank-Geschäft.
In: Locarek-Junge, Hermann und Walter, Bernhard (eds.) :
Banken im Wandel. Direktbanken und Direct Banking. Neue betriebswirtschaftliche Studienbücher, Vol. 18. Berlin: Spitz. pp. 171-197
| Item Type: | Book Section |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 978-3-8305-0011-7; 3-8305-0011-4 |
| Place of Publication: | Berlin |
| Language: | German |
| Item ID: | 103739 |
| Date Deposited: | 28. Jun 2023 12:10 |
| Last Modified: | 28. Jun 2023 12:10 |
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