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Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 and Streiff, Tina (2015): Inactive Fitness and Health Club Members: Analyzing Their Value for Fitness and Health Club Management. 34th Association for Marketing & Health Care Research (AMHCR) Conference, Steamboat - Colorado, USA, 2015. In: Proceedings of the 34th Association for Marketing & Health Care Research (AMHCR) Conference,

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