Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560
(1999):
Künftige Bedeutung kommunikationspolitischer Instrumente.
In: Transfer - Werbeforschung & Praxis, Vol. 44, No. 4: pp. 38-40
Item Type: | Journal article |
---|---|
Form of publication: | Publisher's Version |
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
ISSN: | 1436-798X |
Language: | German |
Item ID: | 105247 |
Date Deposited: | 02. Aug 2023, 15:06 |
Last Modified: | 02. Aug 2023, 15:06 |