Kong, Hyun Min; Witmaier, Alexander and Ko, Eunju
(2018):
How Social Media Communication Affects Mass vs. Luxury Fashion Brands' Sustainable Marketing: A Cross Cultural Study between Korea and Germany.
Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan, Tokyo, Japan, July 19 - 22, 2018.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 104064 |
| Date Deposited: | 10. Jul 2023, 16:58 |
| Last Modified: | 21. Jul 2023, 15:25 |
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