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Schloderer, Matthias P. und Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2010): Reputation Effects in the Nonprofit Sector: Investigating the Moderating Effect of Potential Donors' Characteristics. 2010 Global Marketing Conference at Tokyo, Tokyo, Japan, 9th-12th September 2010.

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