Bakay, Zoltán; Zinnbauer, Markus and Rennhak, Carsten
(2004):
Comparative Advertising - Lessons Learned from Deregulation in Germany.
Discussion Papers in Business Administration
2004-4
| Item Type: | Paper |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 105608 |
| Date Deposited: | 09. Aug 2023, 15:00 |
| Last Modified: | 09. Aug 2023, 15:00 |
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