Heß, Nicole J.; Kelley, Corinne M.; Scott, Maura L.; Mende, Martin und Schumann, Jan H.
(2019):
Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Store.
50th Annual Conference of the Association for Consumer Research (ACR), Atlanta, Georgia, USA, 17–20 Oktober 2019.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 104927 |
| Date Deposited: | 21. Jul 2023 10:22 |
| Last Modified: | 21. Jul 2023 10:22 |
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