Heß, Nicole J.; Kelley, Corinne M.; Scott, Maura L.; Mende, Martin and Schumann, Jan H.
(2019):
Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Store.
50th Annual Conference of the Association for Consumer Research (ACR), Atlanta, Georgia, USA, 17–20 Oktober 2019.
Item Type: | Conference or Workshop Item (Paper) |
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Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
Language: | English |
Item ID: | 104927 |
Date Deposited: | 21. Jul 2023, 10:22 |
Last Modified: | 21. Jul 2023, 10:22 |