Witmaier, Alexander
(2018):
Brand Equity: A Longitudinal Analysis of Mindset Metrics with Panel Data.
Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan, Tokyo, Japan, July 19 - 22, 2018.
Item Type: | Conference or Workshop Item (Paper) |
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Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
Language: | English |
Item ID: | 104959 |
Date Deposited: | 21. Jul 2023, 15:08 |
Last Modified: | 21. Jul 2023, 15:08 |