Zinnbauer, Markus and Eberl, Markus
(2003):
Scoring CRM Activities: Development of an Evaluation Tool.
7th International Research Conference on Relationship Marketing, ?, 2003.
Kleinaltenkamp, M. and Ehret, M. (eds.) :
In: Proceedings of the 7th International Research Conference on Relationship Marketing,
Berlin: FU Berlin. pp. 71-90
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Place of Publication: | Berlin |
| Language: | English |
| Item ID: | 105720 |
| Date Deposited: | 11. Aug 2023, 13:53 |
| Last Modified: | 11. Aug 2023, 13:53 |
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