Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2004):
Wertvorstellungen - Langfristiger Erfolg durch professionelles Management der Unternehmensreputation.
In: Markenartikel : das Magazin für Markenführung, Vol. 66, No. 6: pp. 20-28
Item Type: | Journal article |
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Form of publication: | Publisher's Version |
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
ISSN: | 0342-1236 |
Language: | German |
Item ID: | 105620 |
Date Deposited: | 09. Aug 2023, 18:56 |
Last Modified: | 09. Aug 2023, 18:56 |