Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560 and Taylor, Charles R.
(2008):
Are Sponsorships Effective in Europe? A Study of Return on Sponsorships among German Firms.
2008 Conference of the American Academy of Advertising, San Mateo, California, 2008.
Rodgers, Shelly (ed.) :
In: Proceedings of the 2008 Annual Conference of the American Academy of Advertising,
Columbia: University of Missouri. pp. 204-206
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Place of Publication: | Columbia |
| Annotation: | Als CD-ROM erschienen. ISBN: 978-0931030352 |
| Language: | English |
| Item ID: | 107098 |
| Date Deposited: | 12. Sep 2023, 13:52 |
| Last Modified: | 12. Sep 2023, 13:52 |
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