Luo, Xueming; Wiles, Michael A. und Raithel, Sascha
(November 2013):
Making the Most of a Polarizing Brand.
In: Harvard Business Review, Vol. 91, No. 11: pp. 29-31
External fulltext: https://hbr.org/2013/11/make-the-most-of-a-polarizing-brand
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 103634 |
| Date Deposited: | 23. Jun 2023 11:12 |
| Last Modified: | 23. Jun 2023 11:12 |
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