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Hufnagel, Gerrit and Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2019): Data Privacy in the Health Insurance Industry – Investigating the Role of Privacy Statement Reading Ease and Data Control. 2019 Association for Marketing & Health Care Research (AMHCR) Conference, Jackson Hole-Wyoming, USA, February 27th - March 2nd, 2019.

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